Polarn O. Pyret shortlisted for Drapers Sustainable Fashion Awards

Having successfully rolled out its Second-Hand initiative across its entire clothing collection, the brand has been shortlisted in the Best Circularity Initiative category.

The Best Circularity initiative recognises the brands which have made significant progress towards adopting a more circular business model in the past 12 months.

Judges will be looking for evidence that the company has eschewed a linear production model, in favour of a more circular approach aimed at minimising waste and making the most of existing resources.

PO.P Second Hand was made available across the brands entire clothing collection in January, raising the bar for re-commerce by offering second hand in-house as a brand service.

PO.P UK md, Mats Nilsson, said: “We are delighted PO.P Second-Hand has been shortlisted in the Best Circularity Initiative category. For almost 50 years, PO.P has led with a sustainability mindset baked into how we do business. We really care about the clothes we produce, and Second Hand was the obvious next step for us.

“But it’s also important that we take full ownership of the experience for customers. We’re putting our money where our mouth is and are investing in building a profitable resale model that helps us manage our impact as grow the PO.P brand here in the UK.

“Having been shortlisted for this award will help grow awareness of PO.P Second-Hand and we hope our in-house model will inspire other brands to follow suit.”

The winners of the awards will be announced at The Brewery on 25 May 2023.

Rockit award (2)
Rockit Rocker won the Department for Business & Trade Exporter of the Year Award at the Lloyds Bank British Business Excellence Awards,....
Snuz Modern Midwife (1)
Snüz and The Modern Midwife are joining forces to bring together expertise in midwifery and sleep, with a common goal to support parents-to-be....
Junior Jones (2)
The relaunch comes with the introduction of Aylo - a travel system which adapts to family life....
Gary Pope, ceo and co-founder of KI, on how the triumphs, failures and resilience of the little guys move us all forward....
Halilit has welcomed Bev Cochrane to its team in the role of national account manager....
Tututis bebelephant (2)
Lithuania-based stroller manufacturer, Tututis has appointed bébélephant as its UK distributor....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.