Polarn O. Pyret shortlisted for Drapers Sustainable Fashion Awards

Having successfully rolled out its Second-Hand initiative across its entire clothing collection, the brand has been shortlisted in the Best Circularity Initiative category.

The Best Circularity initiative recognises the brands which have made significant progress towards adopting a more circular business model in the past 12 months.

Judges will be looking for evidence that the company has eschewed a linear production model, in favour of a more circular approach aimed at minimising waste and making the most of existing resources.

PO.P Second Hand was made available across the brands entire clothing collection in January, raising the bar for re-commerce by offering second hand in-house as a brand service.

PO.P UK md, Mats Nilsson, said: “We are delighted PO.P Second-Hand has been shortlisted in the Best Circularity Initiative category. For almost 50 years, PO.P has led with a sustainability mindset baked into how we do business. We really care about the clothes we produce, and Second Hand was the obvious next step for us.

“But it’s also important that we take full ownership of the experience for customers. We’re putting our money where our mouth is and are investing in building a profitable resale model that helps us manage our impact as grow the PO.P brand here in the UK.

“Having been shortlisted for this award will help grow awareness of PO.P Second-Hand and we hope our in-house model will inspire other brands to follow suit.”

The winners of the awards will be announced at The Brewery on 25 May 2023.

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