PO.P kidswear (formally known as Polarn O. Pyret) has announce a new partnership with Marks & Spencer. A number of key PO.P items will be launching on the retailers ‘Brands at M&S’ platform from the end of March.
The new partnership will offer a curated range of PO.P childrenswear to M&S online customers. From PO.P’s smallest newborn sizes (newborn to one month) up to 10 years, the range will include classic stripes, outstanding outerwear, cosy nightwear, organic cotton playwear and UV swimwear as well as PO.P’s new ‘PO.P on Adventure’ collection, which encourages kids to connect with nature.
Johan Munck, ceo of PO.P said: “We are thrilled to unveil this exciting partnership with Marks & Spencer. As a trusted and much-loved British retailer, the launch on the Brands at M&S online platform will support our continued growth in the UK, especially as demand for sustainable fashion continues to grow.
“We look forward to our brand being showcased to more families across the U.K. and introducing new customers to PO.P’s unrivalled highly functional and long-lasting clothing, made for play.”
Nishi Mahajan, director of third-party brands at Marks & Spencer added: “We’re delighted to welcome PO.P to our Brands at M&S platform, which is now home to over 90 carefully curated partners – offering a broad product proposition; from nursery and toys to stylish kidswear.
“With a shared synergy in values, the new partnership complements our core baby and kidswear offering to ensure we’re the number one choice for families throughout parenthood.”
