Playmobil and Disney reveal new partnership

Playmobil has secured a new partnership with Disney, marking the first licence for its toddler portfolio.

Six play-sets will join the Playmobil 1.2.3 portfolio inspired by Mickey and Minnie Mouse, as well as Winnie the Pooh, Tigger and Piglet, all launching in summer 2023.

Each of the play-sets will include multiple educational features based on three connected learning stages that support a child’s individual development.

The sets also aim to help toddlers to explore the world, as well as supporting them in developing skills needed as a foundation for their future – replicating the curious nature of Mickey Mouse and Winnie the Pooh.

Sorting shapes, stacking blocks, discovering sound effects, counting first numbers, first role-play and lots of other elements: all these features enhance cognitive abilities, fine motor skills and creativity, as well as language and social skills – with the Disney characters as role models.

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