Play-Doh brand to expand with new creative experiences

Hasbro has joined forces with Horizon Group USA to expand on the Play-Doh brand’s product portfolio through complementary creative play experiences.

Horizon Group USA will now look to produce and globally distribute Play-Doh air-dry clay, hands-on craft kits and many alternative compound products beginning January 2025.

“The Play-Doh brand’s purpose is to elevate the value of imagination by allowing kids to truly shape their world through tactile and limitless play where the journey is treasured as much as the outcome,” commented Tamara Grindrod, global play leader and svp, creativity and Play-Doh brand at Hasbro. “This strategic agreement with Horizon Group USA allows us to build upon Play-Doh’s portfolio for more hands on Play-Doh play time to create meaningful, imaginative and memorable experiences.”

Bradley Bowman, senior director, global toy, licensed consumer products at Hasbro, continued: “This agreement will help us to unlock brand new categories and further unleash the potential of the Play-Doh brand. We cannot wait to roll out these new play experiences for consumers.”

Evan Buzzerio, partner and chief strategic officer at Horizon Group USA, added: “Combining our deep category expertise and trend-forward products with the legacy of the Play-Doh brand will elevate the compound category even further. Our mission at Horizon Group remains ‘connecting people through creativity’, and together with Play-Doh we look forward to inspiring and empowering children worldwide with innovative sensory play experiences.”

BS Toys x Hippychick
Hippychick has welcomed BS Toys from the Netherlands to its portfolio this spring....
The Progressive Preschool Awards is returning to the Royal Lancaster London in 2024 - its 12th year - and entries for all categories are now open. ...
The latest issue also comes with the annual guide to travel systems and car seat retailing....
iCandy Molly Mae
Molly-Mae, influencer, entrepreneur and iCandy ambassador has been showcasing the versatility of the Core pushchair during an outing. ...
Mamas and Papas
The new Libro is Mamas & Papas' lightest and thinnest stroller yet. ...
Stacey x Asda
Following her spring/summer range launch for George at Asda, Stacey Solomon has announced a new launch dedicated to children's interiors....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.