The brand ran a competition on social media for mums to have their photo added to the Owlet pop-up display in Harrods.
To honour mums this Mothers Day, Owlet offered its followers to nominate mums in their lives to be added to the digital display in the store. The competition ran across Owlet’s Instagram profile
Leonie Hayward, marketing manager at Cheeky Rascals, commented: “This March, Owlet were thrilled to offer their followers a chance of a lifetime to appear on the Owlet Photo Wall in the nursery department of Harrods. Followers were given the chance to nominate a special mum in their lives, or themselves, to have their photo appear on the Owlet pop-up display celebrating mums on Mother’s Day.”