New home and gift ranges line up for That’s Not My brand

Bulldog Licensing is continuing to grow the consumer products line-up for Usborne Publishing’s hit That’s Not My brand, welcoming a brace of new partners to the fold.

Icon Wall Stickers is on board to create a collection of wall stickers based on the characters from the books, allowing families to bring their favourite titles to life in nurseries and children’s bedrooms.

Meanwhile, home and giftware manufacturer Widdop launched its first range this month including a melamine dinner set, cushions, money boxes, wall clocks and an art frame.

The company will be rolling out a Christmas range in AW21 using seasonal titles such as That’s Not My Elf and That’s Not My Snowman for inspiration.

“That’s not my… has become one of the most popular baby gifting products in the UK, so it makes total sense to create a range of gifting and homewares for the brand to extend that opportunity for retailers,” commented Sole Slater, senior creative manager at Bulldog Licensing, which manages the rights for the brand in the UK and Eire. “The licensing programme consists of apparel, toys, games and puzzles and homewares and has gone from strength to strength, and we’re thrilled to have these two leading licensees on board to further grow the range.”

The That’s Not My series has over 64 titles in its library, with more than 25 million books sold worldwide over its 23-year history.

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