New children’s ride-on specialist launches in UK

Rollplay has a number of vehicles and push-cars aimed at preschoolers.

Rollplay – a manufacturer of children’s ride-on vehicles – is launching under its own brand in the UK this month.

The company – which has its EMEA headquarters in Germany – has a full portfolio of branded ride-ons including foot-powered vehicles and push-cars, plus low-speed vehicles suitable for children aged from two years.

In addition, there are more than 40 different 6v and 12v battery-powered rides for children aged from three. Higher performance vehicles are also available for ages 6-14.

To help drive its growth in the UK market, Rollplay – which is part of the Goodbaby International Group – has welcomed Kingsley Li as UK business development manager.

Kingsley has over 20 years’ experience in the toy business, having held roles at Schleich, Epoch making toys, Playmobil, Hasbro, K’nex and TOMY.

In addition, the brand has also hired specialist toy PR agency, Playtime PR, to oversee all UK trade and consumer PR activity on an ongoing basis.

Christian Alsbaek, general manager EMEA, said: “I am convinced the Rollplay concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers.

“As part of the Goodbaby International Group, we have a strong partner on our side to ensure success. Together with our solid and competent team, we will bring a lot of fun to UK households.”

Kingsley added: “I’m delighted to have joined the company and looking forward to building the brand in the UK.”

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