Moonbug Entertainment has launched a new fashion collection for infants with George at Asda inspired by its hit CoComelon franchise.
The range – which has been developed in collaboration with Blues Group – includes a pyjama set and a sleep suit featuring the CoComelon characters and melon from the show.
To support the release, Moonbug launched a three week marketing campaign that includes social media, influencer relations and inclusion in the CoComelon magazine.
“Launching this product line will strengthen our connection with fans and provide fun and comfortable fashion for more children,” commented Francesca Gianesin, head of consumer products and experiences, international at Moonbug Entertainment. “It’s important for us to reach families with kids across different ages with our fashion and product launches, and we are excited to have a great partner in Asda, which has been a trusted retailer of families for years, for our first infant collection.”
A George at Asda spokesperson continued: “CoComelon is a much-loved children’s TV show and one that many families will know so well given its ongoing success. It’s fantastic to be part of Moonbug Entertainment’s expansion into infant clothing with its new My First CoComelon collection. We can’t wait to bring this to our customers as we know it will really resonate with those with young families.”
The CoComelon franchise is available in more than 20 languages and is popular among children across the globe with more than four billion monthly views across platforms.
