Mamas & Papas gears up for global growth with new ceo

Nursery brand Mamas & Papas has welcomed a new ceo as it eyes the next phase of its growth.

Nathan Williams has been promoted from his role as chief operating officer to become ceo, while current boss Mark Saunders will become executive chairman.

Nathan has been cited by Mamas & Papas as being a key figure in the company’s turnaround. He joined in 2018 as merchandise director before becoming coo in 2020 and leading the successful concession roll out with Next and Marks & Spencer in the UK.

“We’ve built excellent momentum in the past few years in all areas of the business, from our store footprint to our digital offering, from our product to our purpose and from our domestic market to our overseas partnerships,” Nathan commented. “This has helped us win a record share of the market, which is set for further growth.

“With the continuing support of our investors and with Mark as chairman, I’m looking forward to delivering our long-term growth strategy and fulfilling our goal of being the most accessible nursery brand with an unrivalled commitment to its customers. This means more concessions, more international trade and further investment in our brand, product, communities and colleagues as we aim to become the global nursery brand of choice.”

Mark continued: “Having helped design and deliver our turnaround strategy over the past three years, Nathan is ideally placed to lead the business during this next period. As a business, we have an unprecedented opportunity to grow our scale and share. I’ll be working closely with him, the rest of the executive and our shareholders to help realise the ambition we’ve set for the business.”

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