Made for Mums Awards 2024 winners revealed

Preschool suppliers have been honoured in the annual consumer awards, MFM Awards 2024.

Following 3,000 judging hours for almost 1,000 products for babies, toddleres, parents and parents-to-be, Made for Mums has announced its 2024 winners.

Winners were revealed across over 100 categories split into the following sectors: prams and pushchairs; sleeping and nursery products; baby carriers and slings; car seats; baby and toddler feeding and weaning products; family healthcare and skincare products; breast and bottle feeding products; nappies, changing and potty training products; products for pregnancy; lifestyle: travel, fashion, books and gifts; special awards; and editor’s choice.

Winners represented a cross sector of the industry and included Silver Cross, hauck, Cybex, Joie, Didofy, Bugaboo, My Babiie, Cosatto, Inglesina, Graco, Ickle Bubba, CuddleCo, Maxi-Cosi, Axkid, Bambino Mio, Modern Cloth Nappies, Pura, Kiddiwhiz, Splash About, Start Rite, Rockit, Le Toy Van, BIBS, Doctor Brown’s, and many more.

Kerry Anderson, marketing manager at Joolz, which won Gold in the category Lightweight stroller over £200 for the iconic Aer+ pushchair and Bronze in the Newborn pram/pushchair over £800 category for the Geo³, said: “I am thrilled that our innovative and consciously designed lightweight Aer+ has been recognised for its excellence, this is such a sought after category and with one of the leading parenting awards, so I am delighted to have scooped the top prize, and to be awarded Bronze for the Geo³ is a real coup as well.”

Start-Rite won Gold in the Children’s Shoes category. Marketing and e-commerce director, Jen Tyley commented: “We are thrilled to be recognised by MadeforMums and one tester telling us their child was ‘delighted’ with the shoes calling them ‘super cool’ and ‘comfy’ is what we strive for. We work incredibly hard to make the best shoes for children and they are our most important critics. To get praise from the children themselves is incredibly motivating for the team.”

Richard White, director of LittleLife, which was awarded Silver for the Adventurer S3 Child Carrier in the ‘Back, Hiking & Toddler Carrier’ category, commented: “It’s great to be recognised in these prestigious consumer awards and for the tester to acknowledge the freedom to explore, that the Adventurer S3 gave them. We are driven to create durable back carriers that enable more families to get outside and adventure together, so this is the type of praise we are very pleased to hear.”

Graco took home Bronze for the Parenting Brand of the Year, praised for its charitable work and commitment to supporting parents with the challenging elements of life with a new baby. Within the Graco portfolio, Myavo was awarded Silver in the Lightweight Stroller under £200 category, while the company’s first bedside crib, Sweet2Sleep was awarded Bronze.

Consumer and trade marketing manager, Luisa Rollins-Svensson said: “To be recognised by the industry in this way for our products and now the brand, is testament to how far we have come as a team. They have worked tirelessly to rebuild the Graco brand in the UK, and I couldn’t be more proud and grateful.”

To see the full list of winners, head to the Made For Mums website here.

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