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Little Tikes unveils Little Baby Bum toy line at Hamleys event

Exclusive breakfast event gave guests first look at full range of toys for the nursery brand.

Little Tikes welcomed media, influencers and celebrities – including Gemma Atkinson, Gorka Marquez and their daughter, Mia – to an exclusive breakfast event at Hamleys last weekend to mark the launch of the new Little Baby Bum range of toys.

Guests were invited for a first look at the full range of toys on Sunday February 9 where they were treated to entertainment from performers of the Little Baby Bum stage show who were singing the recognisable nursery rhymes.

There was also cookie decorating, soft play and guests were able to have their photo taken on a 180-degree photo booth.

Guests were invited to pose for a picture with Twinkle the star and Buster the bus, who were at the event for an exclusive meet and greet.

The toy range features musical storybooks, a Wheels on the Bus Scoot and Twinkle the Star and Buster the Bus plush, all aimed at engaging and educating children through music and play.

“We had a fantastic morning celebrating the launch; we wanted to pull out all the stops to showcase this much-loved range and it was great to see so many children playing with the new toys and meeting Buster and Twinkle,” said Andrew Turner, acting head of UK marketing at Little Tikes. “We’re confident the products will be a huge hit.”

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