Joie launches Cycle Collection

The new range was unveiled at The Baby Show, ExCel, with an influencer and media event on its stand.

Cycle features some of Joie’s most popular products – i-Spin 360, i-Trillo, mytrax pro, versatrax, ramble and i-Snug 2 – all created with fabrics made from recycled plastic.

The collection uses the the same metal components as other Joie products, to ensure they are just as safe and long-lasting, but the fabric is made from recycled plastic waste, thus using fewer resources during production than virgin materials.

The discarded debris is shredded into flakes, which are then melted and spun into super soft thread. The thread is then knitted into high quality durable fabric that’s comfortable and safe for baby.

To celebrate the collection, Joie commissioned eco artist, Sarah Turner, to create a pushchair made entirely of plastic waste. Dubbed ReTrax, to fit with other pushchairs in the collection, the sculpture formed the centre piece for the range on the stand.

Sarah commented: “The pushchair I made for Joie was certainly challenging. Hundreds of plastic bottles were used to create the sculpture and each part of the bottle is used. Plastic bottle caps make up the framework, the main body of the bottle in the crib and the bottle bases were used to create the beautiful good and the wheels.”

 

MORE NEWS
mamas and papas (2)
 
New 'Loved for Life' initiative offers parents a range of sustainable services. ...
INDXKids500x500
 
"Over the last 10 years, we're proud to have built a strong reputation for the INDX brand of trade shows, which have become must-visit dates, renowned for their order-writing focus."...
BPAlogo500x500
 
The Baby Products Association has confirmed that its AGM and networking event will take place on Tuesday 20 June at the Marriott Hotel in Grosvenor Square, London....
TMFriends500x500
 
Toymaster is celebrating another successful May Show, with its members and the independent trade flocking to Harrogate between 16-18 May....
Cybex (2)
 
The latest generation of the Solution range grows with the child from age three to 12....
Magic Light nappies (1)
 
Magic Lights first reusable nappy deal will see The Gruffalo and Other Stories appear on a new range from Designer Bums....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.