Ickle Bubba celebrates 10th anniversary

Over the ten years, Ickle Bubba has gone from strength to strength and now has a fast growing portfolio of affordable, functional and stylish products across multiple categories.

Since 2013, the brand has expanded its original range of travel systems and has since sold six styles of stroller, six car seats, five furniture ranges, five interior collections and a wide selection of accessories. In total, Ickle Bubba has supported 500,000 families through its stylish and affordable products.

The company now operates from a large office in Swansea and products are available across Europe and mainland Europe and in 2021, the brand entered Australia. International sales now represent almost 10% of total sales.

Ieuan Rowell, managing director, commented: “We have come a long way since we first unveiled the Stomp pushchair ten years ago and I could not be prouder of what we have achieved since. As a brand, we’ve grown to be the third most searched nursery brand in the UK, and I am pleased to say that we have stuck to our mission to represent great value to the consumer.

“It is cliched, but we literally started out of our garage at home ten years ago, so to now be selling our products across almost all relevant national retailers, a wide range of independents and internationally, is a great achievement.

“Over the next decade we hope to further deepen our standing in all the markets we operate as a nursery brand recognised for offering exceptional value, style, and convenience. Achieving this through a refreshed product range, supported by marketing and caring parental support and advice.

“Internally we are developing our people strategy to make Ickle Bubba a great place to work, with a culture and environment that supports our people and the business itself to achieve their goals.”

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