Hunter Price has announced a collaboration with Paramount Consumer Products and mental health brand, Calm.
It was recently announced that PAW Patrol and Calm have teamed up to create an exclusive collection of sleep stories and meditations to aid a relaxing bedtime routine for children.
To complement the partnership, Hunter Price has been appointed to design, develop and deliver a range of homeware, accessories and weighted plush.
PAW Patrol characters are featured throughout the range, from bedding to blankets and fleeces, to cushions, plush and mindfulness activities, including colouring and activity books, to encourage a calming evening wind down and restful night’s sleep.
The debut collection was launched at Toy Fair last month and its first retail range will arrive in retail this summer.
Newly promoted commercial director, Allana Holmes, commented: “This is a partnership with real purpose and it feels great to be able to bring this global collaboration to life through meaningful consumer products.
“We really believe this range will connect with its target audience through the empowering content created on Calm for PAW Patrol. Mindfulness, mental health and sensory awareness is so much more than a trend, it’s a movement and we’re proud to be playing our part.”
“After working with Hunter Price for a number of years, we were fully confident that the team would be the perfect partner for the PAW Patrol and Calm collaboration,” said Rebecca Jenkins, vp, consumer products, UK, Ireland, ANZ and Israel, Paramount. “We’re on a journey with this special partnership, which now includes Hunter Price International. Together, we’re providing young children the valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease.”
“Hunter Price has perfectly infused the magic and delight of Calm into this product line,” added Greg Justice, Calm chief content officer. “This collaboration brings our content and the heroic PAW Patrol pups to life in a whole new way, inspiring kids to both take on the day and get a great night’s rest.”
