Exclusive Lilliputiens pop-up shop opens in Harrods

Juratoys has revealed that toy brand Lilliputiens has opened an exclusive pop-up shop at luxury department store, Harrods.

Open for six weeks (from 16 May), the Belgium brand will be showcased in the children’s department on the fourth floor, as well as online at the retailer.

The pop-up shop will feature more than 30 products including characters such as Marius the multi-activity rhino and Stella the multi-activity fawn, each helping little ones to discover sounds, play peekaboo in the mirror and exercise fine motor skills through play.

A range of dolls and accessories will also be available including Baby Sasha, Charlie, Ari and Rose to name a few.

Two hero brands – My First Farm and soft toy collection, Noah’s Ark – will also hold a prominent position in the pop-up shop.

“The response to Lilliputiens in just a few months since launching in the UK has been fantastic and the latest agreement with Harrods is certainly a testament of the high quality, stylish, engaging and endearing toys,” commented Neil Montgomery, UK commercial director at Juratoys. “The pop-up shop will present a wonderful mix of what we believe will be some of the most popular products and we are sure the six-week event, both in-store and online, will be a great chance to get this enchanting brand even more awareness.”

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