“Despite the increase in the cost of living, holiday budgets remained unchanged”

The travel sector for the preschool industry covers a vast range of products, with so much to think about when travelling with young children. PPS chats to some key suppliers to find out what the trends are this year and whether families will still be hitting the road or air, despite the wider economic climate.

While there is no doubt that purse strings have been tightened this year, statistics indicate that families are still planning summer holidays. EasyJet chief executive, Johan Lundgren recently reported: “Despite the increase in the cost of living, holiday budgets remained unchanged, with travel being the only discretionary spend that people are prepared to maintain or increase.”

Alongside that eagerness to book holidays, suppliers are seeing a surge in demand for value products. Sharon Morrison, senior product and fashion manager, EMEA, for Graco, explains: “Consumers are looking for value for money items which are versatile for use at home or away, to maximise the investment in the product. They are shopping smarter and thinking more long-term about their purchases.”

Leonie Hayward, marketing director at Cheeky Rascals, distributor of Potette Plus, agrees: “We believe consumers are really looking for value for money as holiday goers continue to face unprecedented disruption to travel and with their budgets squeezed.”

To read the full feature in the latest issue of Progressive Preschool, simply click here.

MORE NEWS
Copy of Progressive Preschool featured image (12)
 
Thule has been awarded the prestigious title of Red Dot: Design Team of the Year 2024....
Copy of Progressive Preschool featured image (7)
 
Secret Linen Store, has launched a new collection of organic and responsibly sourced cot and children's bed linen....
Copy of Progressive Preschool featured image (6)
 
Nursery distributor, Alami, has announced its appointment as the exclusive distributor for Tommee Tippee in the Nigerian market....
PSMayJune500x500
 
The new issue delves into the growth of garden centres for preschool product, as well as highlighting the Toymaster May Show, and the creative play and travel and holiday sectors....
BTHA80video500x500
 
The BTHA was set up in 1944 to represent the interests of toy manufacturers, with the new video reflecting on the past 80 years of service to members and the wider toy industry and also showcasing the work of the association today....
Copy of Progressive Preschool featured image (8)
 
The travel sector for the preschool industry covers a vast range of products, with so much to think about when travelling with young children. PPS chats to some key suppliers to find out what the trends are this year and whether families will still be hitting the road or air, despite the wider economic climate. While there is no doubt that purse strings have been tightened this year, statistics indicate that families are still planning summer holidays. EasyJet chief executive, Johan Lundgren recently reported: “Despite the increase in the cost of living, holiday budgets remained unchanged, with travel being the only discretionary spend that people are prepared to maintain or increase.” Alongside that eagerness to book holidays, suppliers are seeing a surge in demand for value products. Sharon Morrison, senior product and fashion manager, EMEA, for Graco, explains: “Consumers are looking for value for money items which are versatile for use at home or away, to maximise the investment in the product. They are shopping smarter and thinking more long-term about their purchases.” Leonie Hayward, marketing director at Cheeky Rascals, distributor of Potette Plus, agrees: “We believe consumers are really looking for value for money as holiday goers continue to […]...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.