Designer Bums partners with Magic Light Picures

Magic Lights first reusable nappy deal will see The Gruffalo and Other Stories appear on a new range from Designer Bums.

The deal was secured by Merchantwise, and also includes wet bags, bedding and sleep. The wet bags will be available in a range of sizes and feature prints from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, Zog, and Stick Man. Accessories including training pants, bib, smock, change mat and play mat are also available.

Also included in the range will be bedding and sleep pieces, including a change pad cover, cot sheet, single fitted sheet, pillow case and single blanket. The collection is available in prints from the brands listed above.

Merchantwise’s md, Kerryn McCormack, commented: “We are beyond thrilled to have secured this world first partnership with Designer Bums for Magic Light Pictures’ The Gruffalo and Other Stories. Not only does this partnership extend to reusable nappies, but it is an impressive and extensive range including wet bags, bedding and sleep products, which all feature the beautiful artwork from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and The Whale, Zog and Stick Man.”

Finalists in the product categories for the Progressive Preschool Awards 2023 have been celebrating their places on the sought-after list. ...
Progressive Preschool featured image (8)
Exhibitors and visitors at Harrogate International Nursery Fair are invited to the after-show party on Sunday 15 October. ...
K+J Awards (1)
Following a preliminary selection from 120 submissions, 24 products were nominated in the final round by an international, independent jury of experts....
Progressive Preschool featured image (7)
The SnüzPod bedside crib is now available in a number of specialist boutiques across the US. ...
Progressive Preschool featured image (5)
The Joie Stadium is the only purpose-built stadium in the Women's Super League, and the first to have a naming partner....
A host of familiar preschool brands and companies are celebrating having picked up accolades at The Licensing Awards 2023 earlier this week....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.