Magic Lights first reusable nappy deal will see The Gruffalo and Other Stories appear on a new range from Designer Bums.
The deal was secured by Merchantwise, and also includes wet bags, bedding and sleep. The wet bags will be available in a range of sizes and feature prints from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, Zog, and Stick Man. Accessories including training pants, bib, smock, change mat and play mat are also available.
Also included in the range will be bedding and sleep pieces, including a change pad cover, cot sheet, single fitted sheet, pillow case and single blanket. The collection is available in prints from the brands listed above.
Merchantwise’s md, Kerryn McCormack, commented: “We are beyond thrilled to have secured this world first partnership with Designer Bums for Magic Light Pictures’ The Gruffalo and Other Stories. Not only does this partnership extend to reusable nappies, but it is an impressive and extensive range including wet bags, bedding and sleep products, which all feature the beautiful artwork from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and The Whale, Zog and Stick Man.”