Cybex strengthens UK team

Cybex has appointed three new members to its UK team – Sam Nijar, manager project management retail architecture; Alexandra Bentley, key account manager UK/Ireland; and Chelsea Barritt, junior sales representative south UK.

Sam Nijar joins Cybex from Superdry, where he was store designer for the last nine year. With experience in designing flagship stores, shop-in-shops, franchises, head offices and showrooms.

Sam commented: “I am excited to work in a new industry and bring my experience from fashion into the nursery world. I’m looking forward to visiting stores and developing designs that can improve our current displays or areas to generate more sales for our customers, as well as designing brand new spaces.”

Alexandra Bentley worked previously at Ergobaby and brings seven years of industry experience to her new role.

Alexandra said: “I’m excited to work and maintain relationships with the nursery buyers and key customers, but also bring fresh ideas to the table to help grow the accounts and the Cybex business even further. I’m also looking forward to learning new skills from my fabulous UK colleagues.

Finally, Chelsea Barritt has been working in the nursery industry for four years and joins Cybex from Baby Lady Store in Canterbury.

Chelsea said: “It’s super exciting to be part of the journey as Cybex creates even more incredible products and seeing the brand develop even more. I learnt so much about customers’ needs in my time at Baby Lady, which I really think will be beneficial in my new role.”

Luke Burns, general manager, Cybex UK & Ireland, added: “We are excited to have Sam, Alexandra and Chelsea on board, they all bring something different to the Cybex team, all three new recruits will play a big role in our continued growth in all nursery categories.”

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