With the company having been launched on 8 June 1946 by Thomas Cassidy, this month sees Casdon Toys marking its 75th anniversary.
It now successfully trades internationally with offices in Hong Kong and distribution partners in the US and Australia but remains headquartered in Blackpool, in the original Casdon premises of the 1950s.
Casdon products have been family favourites for years – from the Telephone Exchange, to the Bobby Charlton Soccer Game, to the vintage Casdon Hypertill. Their products are child-sized versions of items that adults may have in the home, allowing children to imitate the grown-ups and ‘help out’ through role-play, while also developing their imaginative and practical skills.
Today’s bestsellers include the officially licensed child-sized Dyson Ball vacuum, the Pick & Mix Sweet Shop, mini-Henry and Hetty vacuum cleaners and the Morphy Richards Kitchen Set.
The company has launched a ‘Helping out in the Home Corner’ initiative to coincide with the milestone anniversary. The campaign will see 100 primary schools benefit through an interactive and resource-led programme including activity sheets, certificates and stickers, as well as child-sized home corner favourites from Casdon’s toy range to help enhance role-play areas in schools across the country.
“Celebrating our 75th anniversary is a fantastic milestone,” commented Phil Cassidy, md of Casdon and grandson of company founder, Thomas. “Casdon was built on my grandfather’s belief that toys need to have a role in children’s learning and development as well as being fun to play with. 75 years on, his legacy is celebrated with every new toy that we introduce.”