Back to ToyCity: The preschool industry returns to Nuremberg

Described by one supplier as “a meeting place for old friends”, the return to Nuremberg this week has been much welcomed by the preschool industry. talks to several suppliers about how much the show has been missed, the new launches they will be highlighting and what some of the trends of 2023 could be.

For the first time since 2020, the preschool toy trade will be packing its bags and heading to Germany for Spielwarenmesse this year – and it sure does feel good.

Taking place from 1-5 February, the show has been missed on both a personal and professional level, as Nick Saunders, sales director at Brainstorm, explains.

“First up we love coming to Nuremberg and being in the city for this huge toy event,” he comments. “We have some great nights out with customers and fellow exhibitors; it’s a lot of fun. On a professional level we have missed that face to face dialogue with customers and I know that our international distributors and retailers have missed that also.”

Nick continues: “We would like to see Nuremberg become THE international trade event for toys. Pre-pandemic Hong Kong was so important but had already started to lose its lustre for Brainstorm as a selling event. Nuremberg is easier for us Europeans and still attracts a global audience; I hope that global element will continue to grow. Certainly from the dialogue we have had with some customers they cannot wait to come to Nuremberg again.”

To read more from Nick, and to find out more from Roma Prams, Creative Kids and The Puppet Company, simply click here, where you can also check out new products from Smiffys, EDX Education, Amscan, Orchard Toys and Rainbow Designs.

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