Surprise unboxing experience combines imagination and role-play with the number two global YouTube channel.
YouTube sensations Vlad & Niki will be arriving in the toy aisle in May, with ZURU readying the launch of its unboxing experience, Vlad & Niki Superhero Surprise.
Among one of the largest YouTube channels in the world, Vlad & Niki is ranked the number on boys show and number two family show, with over 56 billion views and more than 90 million subscribers across 12 languages via their 15 channels.
The new toy line is aimed at the upper end of the preschool market – 3+ – and will launch in a Dino Attack and Robot Battle theme. The comic book adventure sets aim to set the stage for a playtime experience with corresponding superhero costumes, vehicles, figures and more.
“Vlad and Niki are charismatic brothers who have captivated children around the world,” said Aneisha Vieira, global brand director of ZURU. “With Vlad & Niki Superhero Surprise, ZURU has combined the energy, magic and spirit from the series into an experience that preschoolers will wholeheartedly embrace.”
Vlad & Niki Superhero Surprise features over 20 surprises including a mask and cape, Superhero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more.
