The promotion recognises Yogi’s ‘dedication, management skills and expertise in all things Toymaster’.
Yogi Parmar has been promoted to the role of managing director at Toymaster, the buying group has confirmed.
Yogi (pictured) had been joint interim managing director of Toymaster – a position he shared with Colin Farrow.
Colin will continue to serve Toymaster as finance director and company secretary. Paul Reader will continue to support Yogi as the third executive director, in his role as marketing director.
A statement from Toymaster chairman, Chris Blatcher, said: “I am sure our members, suppliers and staff will all join me in congratulating Yogi on this much deserved promotion.
“Yogi is a long serving, popular and much respected leader of the Toymaster head office team, this promotion recognises his dedication, management skills and expertise in all things Toymaster.
“I should like to thank Colin for his continued support and dedication to the group. Please join with me in wishing Yogi and his management team every success in the future.”