WowWee has become the latest toy company to launch a dedicated ‘staying home’ campaign for preschoolers and children.
The company is aiming to provide parents with ideas and fun activities as they look to help children stay busy at home, using Pinkfong’s popular Baby Shark brand.
The campaign – entitled #BabySharkToySchool – gives parents ideas for their daily schedules to incorporate activities for both learning and fun. Families across the US and Canada are also being encouraged by WowWee to share their experiences to help inspire others.
The company has also been sharing content across its social media feeds, tapping into the popularity of the Pinkfong brand.