Wow Stuff has turned its attention to the preschool space, gearing up for the launch of its Peppa Pig Clever Car.
Arriving in Europe in October – followed by a US launch in spring 2021 – the product includes obstacle avoidance technology which it employs when it detects anything in front of it (such as a cushion, chair leg or other household fixtures), causing it to veer around it, while beeping its horn.
Before setting off the child is challenged with matching the colour of the characters to the colour of the car seats, as well as ensuring Mummy or Daddy pig is in the driving seat. Successfully matching the colours is met with the narrator congratulating the child’s skill before the Clever Car sets off.
Press the steering wheel and Peppa’s car auto-drives – with Obstacle Avoidance technology – while the characters chat and lights activate. It also comes with Peppa, George, Mummy and Daddy characters.
“We’re thrilled to be working on the toddler-tech category and bringing real innovation to preschoolers in one of the most iconic Peppa Pig play activities,” said Kenny McAndrew, co-founder and head of licensing at Wow Stuff. “The response we’ve had at retail is fabulous. We are supporting this with a 360-degree marketing campaign including a really super TV commercial and extensive social media advertising.”