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World of Toys Pavilion Hong Kong proving popular

Pavilion at Hong Kong Toys & Games Fair is almost fully booked.

With 26 registered exhibitors from 12 countries, the international World of Toys Pavilion at the Hong Kong Toys & Games Fair 2019 is almost fully booked.

The Asian toy fair is due to open its doors at the Hong Kong Convention and Exhibition Centre from January 7-10, 2019.

Next year will mark the 11th time that Spielwarenmesse has organised the popular pavilion, which aims to give companies easy access to the Asian market.

Preschool companies taking part include Halilit Export and Taf Toys.

Ernst Kick, ceo of Spielwarenmesse eG, commented: “The expansion of international distribution channels is playing an important role in the future plans of many enterprises.

“We established our World of Toys programme to help companies take that first, often precarious step into new markets.”

The special programme includes fair preparations, stand construction and a range of marketing services.

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