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Why the world of Bing is more vibrant than ever

Despite the unexpected challenges which 2020 has brought, Acamar Films has been experiencing continued strong growth in the UK for its hit preschool brand, Bing.

This is thanks to a mix of new partners to the licensing programme, an increased retail footprint from existing licensees, plus an exceptionally healthy first full year of sales with master toy partner, Golden Bear. Notably, recent NPD data shows Bing listed in the top ten fastest growing toy licences from January to June 2020 in the UK.

“Following the successful toy launch last autumn with Golden Bear across plush and figurines, we have expanded the range this season to include a Lights & Sounds Train with mini play-sets and further extending the World of Bing with two more additional play-sets,” Louise Simmonds, head of UK licensing and merchandising at Acamar Films tells

“There are further iterations of Bing within the range and, continuing the success of the night time theme, we have a new Bing plush that comes with an Owly nightlight which creates a soothing lightshow with accompanying sounds. The master toy range is building out in a thoughtful way.”

You can read the full interview with Acamar Films in the latest issue of Progressive Preschool, as well as finding out about some of the key new product launches from licensees by clicking here.

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