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“White furniture sells best,” says East Coast Nursery’s Victoria Taylor

Furniture is an essential sector for the preschool industry, with new collections designed to look good and be useful within the home. Preschoolnews.net spoke to Victoria Taylor, brand manager for East Coast Nursery, to find out more.

How has the furniture sector performed over the last 12 months?

“We’ve seen consistent sales across our furniture range, with a few ranges standing out as bestsellers.”

What are parents are looking for when buying nursery furniture?

“I think most parents are looking for good value for money. Whether it’s a low-mid priced piece that offers the best possible quality for the cost, or a higher-priced room set that will last for years through its multiple functions (and sometimes through second or third babies!) parents want something that represents good value.”

How does nursery furniture reflect current trends and fashions?

“The 2019 trend report released by John Lewis suggests that parents are opting for neutral tones – white, grey and tan are the most popular choices for nursery products. We would definitely agree that white furniture sells best, followed by grey.”

How important is space-saving innovation and other design elements such as longevity? 

“It’s important for us to offer a wide range of functions in our furniture, such as the space-saving cot to suit parents who have smaller rooms, or keep the cot in their room for an extended time. Equally, we do our best to ensure our larger room sets have additional functions – cot beds that convert to daybeds, dressers that become chests of drawers, to give them a longer lifespan in the home.”

What is your hero product or range for 2019?

“Panama is our brand new mid-century style range. It’s due into stock in late May and we’ve got some really lovely photography for this collection, so it’ll be sure to catch people’s eye on websites and in-store graphics.”

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