Orange Tree Toys’ Sabrina Pensom talks growth at retail and popular ranges.
The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year.
PreschoolNews.net spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.
Today: Sabrina Pensom, operations manager, Orange Tree Toys
“The initial start to the year was really positive, with our new products being launched at Spring Fair with really great feedback from customers. Customers were really excited to see the expansion of our Crocodile range, along with the additions to our Peter Rabbit collection.
We have got some great new customers on board so far this year, as well as branching out overseas with numerous new distributors across Europe.
Our Peter Rabbit Collection remains one of our most popular ranges, while the Winnie the Pooh range is proving to be another strong collection with sales figures increasing.
We’re certainly optimistic about the future of preschool toys at retail. There has been a recent shift in where people buy toys due to the closure of larger retailers, and the shop local movement is encouraging people to back to the high street stores.”
This feature originally appeared in the July/August 2018 edition of Progressive Preschool. Click here to read the full publication.
