“We want to deliver an unmissable event for the toy industry”

The BTHA’s Majen Immink shares what to expect from UK Toy Fair later this month.

“Every year at Toy Fair, we see something new and exciting from our preschool exhibitors, and I’m sure 2020 will be no different,” Majen Immink, director of fairs and special events at the BTHA, confidently tells Progressive Preschool.

The show – which runs at London’s Olympia from January 21-23, 2020 – is shaping up to be another corker. Having sold out exhibition space back in October, Majen explains that there will be 40 new companies exhibiting for the first time, including several with new preschool ranges.

“These new exhibitors include some amazing preschool ranges such as Petit Collage, which develops a range of plush and wooden toys that are also eco-friendly,” she says. “2020 is shaping up to be another fantastic year for seeing the latest, most innovative preschool products that the industry has to offer. I am also excited to see Stick-O, the new preschool magnetic construction toy from Magformers. The range encourages toddlers to develop their motor skills through fun play.

“Keel Toys also has a new sustainable range called CuddlEco that it will exhibit at Toy Fair for the first time. These plush toys will feature endangered animals and will be made with recycled materials.”

To read the full feature – including views from TOMY and Magformers – simply click on this link.

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