“We have seen an increased demand for simple buggies…”

PreschoolNews.net speaks to Jon Tucker, marketing and advertising for Red Kite, to find out how 2019 has treated the nursery brand so far and what’s in store for the rest of the year.

How has the pushchair market performed over the last year?

“We have found an increased demand for simple buggies. In fact the sales demand for our popular Push Me 2U buggies have increased YoY by over 120% compared to last year.  Our mid-range strollers including the new compact fold design are growing in popularity as parents recognise the simple function and ease of use with this style of stroller.”

Do you think parents are looking for the same things as they were a few years ago? What’s changed?

“Colour trends are always a key factor when choosing a stroller and grey continues to dominate our range. The Red Kite brand is synonymous with value and this appears to be even more relevant in the current uncertain market.  All of our strollers and travel systems are sold as the complete package to include raincovers, shopping baskets and lots of extras.”

Tell us how you meet the demands of modern parents across the mobility market? What trends are you focusing on? 

“We listen to our customers, especially our independent partners, who have the real expertise of listening to customers and finding out what they want.  We also use new parents and experienced parents as testers to gain valuable feedback on ways to improve or what they like the best.”

What do you have in store for 2019/2020?

“Our brand new lightweight compact stroller the Push Me Kwik is a great out and about stroller that is so smooth and easy to use. Our hero pushchair for 2019 is without doubt the new Push Me Savanna. We are already struggling to keep up with sales demand as this new travel system ticks all the boxes and is a stylish eye-catching design.”

MORE NEWS
Hauck
 
The Travel N Care pushchair was recently awarded the Which? Best Buy Award following rigorous testing. ...
CharlotteHalilit500x500
 
Halilit has further grown its team with the appointment of Charlotte Hussey as marketing executive....
Graco SnackEase
 
Graco has launched SnackEase, a new highchair that folds fast folds compact and stands upright when folded. ...
Stationery_News_Screen
 
Max Publishing’s latest platform is a one-stop shop for sector’s news, views, trends and developments....
CliveBrownGT500x500
 
Clive was presented with the accolade by Roger Dyson on behalf of the BTHA at last week's regional Toymaster meeting in Swindon....
Start rite 2
 
Start-Rite Shoes has launched its new range suitable from first steps....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.