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“We are on track to have our biggest Christmas to date”

With parents turning to books for home learning and online retail dominating sales, preschool publishers have been steadily navigating their way through lockdown and out the other side.

Matthew Reynolds, md of Little Brother Books, takes a look back at the past six months and what is in store for the future.

“We spent the majority of lockdown focused on our Christmas season and maximising this, with existing and new customers. Fortunately we went into lockdown in a good position as a company, as we had several years of success building up to it.

We are now on track to have our biggest Christmas to date. This has been driven by a mixture of growth in existing retailers, as well as new retailers coming onboard.

In 2020 we launched Kindi Kids, O.M.G. Dolls, Poopsie Surprise and 44 Cats. We are working on other new additions to the range as well as new formats. L.O.L. Surprise seems to appeal to many age groups and has been a phenomenon for us for a number of years now.

The other runaway success for us has been a bit of a surprise – The World of Dinosaurs by The Natural History Museum. Kids absolutely love dinosaurs and as this is published with The Natural History Museum, our retailers and parents have loved it.”

This feature originally appeared in Progressive Preschool September/October. To read the full issue, simply click on this link.

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