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Vue and Acamar extend Bing’s cinema run

Special screenings for preschool brand will be extended due to popular demand.

Acamar Films and Vue have added new dates for Bing at the Cinema due to popular demand.

Opening on April 27, the big screen outing for the preschool character is proving so popular that the special screenings will extend to Bank Holiday Monday May 7, along with extra daytime performances across 84 Vue venues nationwide.

Featuring seven favourite episodes, ‘Bingsters’ will also be able to join in with interactive fun and games, while there is also a free pair of Bing ears with every ticket.

As of March 29, the screenings have been supported by a major marketing campaign including in cinema trailering, on site digital screens, email, paid social, PR and influencer activity.

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