BTHA also confirms a new Influencer Day will take place on Wednesday January 22.
Registration has opened today for visitors and media to attend Toy Fair 2020, the BTHA has confirmed.
The 67th Toy Fair will run from January 21-23 at London’s Olympia, with attendees being able to register through the official website by clicking here.
The show will cover a total of 22,000m² floor space and host more than 260 exhibiting companies.
For the first time, Toy Fair 2020 will also be holding an Influencer Day (Wednesday January 22) to support the growing number of video teams, YouTubers and bloggers attending the show.
The day will include new scheduled content for attendees, including exhibitor tours run by the BTHA. Influencers will also be issued with a separate badge to make it easier for exhibitors to identify and assist them.
“Toy Fair is the perfect place to see the hottest new products and hidden gems for the coming year all under one roof,” said Rebecca Deeming, interim head of Toy Fair. “With more media than ever attending Toy Fair, we’re delighted to launch our brand-new Influencer Day to better support content creators and our exhibitors.”