Richard Wells will become md of merged UK business from April 1, 2019.
University Games is to combine its UK operations with Paul Lamond Games.
From February 1, sales to independent stores will be managed by the Paul Lamond Games sales team for all University Games products.
For independent retailer accounts, all orders can be placed for shipment from one facility with a single free carriage rate.
Richard Wells will become the md of the merged University Games UK business effective from April 1, 2019.
University Games stocks a number of titles suitable for preschoolers including Jitterbug and Paddington Colour on among others.
In 2019, the new combined company is set to offer more than 30 new games, focused primarily in the preschool and family games sectors.
“This is a great opportunity for University Games UK and it will give Paul Lamond’s extensive independent account base an easy way to order and stock the University Games line as part of their product range,” said Bob Moog, president of University Games Corporation.
Richard Wells added: “The University Games’ lines perfectly complement Paul Lamond’s comprehensive range of games and puzzles.”
For national accounts, Mark Jones will continue to represent Paul Lamond Games ranges and Wendy Hicks will continue to represent University Games lines for the autumn/winter 2019 selection period.
According to NPD data released in September, this now makes the combined University Games UK business the fastest growing games company in the UK.