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Uniqlo launches new Scion Baby branded collection

Popular prints from lifestyle brand appear on baby-grows, vests and dresses.

High street retailer Uniqlo has launched a new babywear collection featuring prints from the lifestyle brand, Scion.

The new range is part of a collaboration with Style Library – which manages the licensing for the Scion brand – and saw a selection of baby-grows, vests and dresses for little ones launch in stores worldwide and online on March 25.

Prints featured on the items include the popular Lintu, Whale of A Time, Eloisa and the iconic Mr Fox.

“Uniqlo have done a brilliant job interpreting our prints for the Baby Scion collection which looks really lovely and which I am sure will open up new licensing avenues for us in the kids’ space,” commented Helen Webster, licensing director at Style Library.

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