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Traditional Values: Why demand for traditional toys continues to grow

We chat to suppliers from a number of traditional categories to find out why there is such a sales uplift.

There can be no doubt that technology plays a key role in all our lives – even those under the age of five – however, when it comes to toys, a varied play diet is key and retailers and suppliers alike have been reporting a growing demand for the more ‘traditional’ products over the past few years.

The word ‘traditional’ can be applied to wide range of categories – from wooden toys and building blocks, through to dolls, role-play, creative play, trains and games and puzzles among others.

For Orange Tree Toys – which centres its whole business around traditional toys – the uplift in demand has been undeniable.

“We have certainly seen a growing demand over the past few years,” Mike Hartshorn, head of sales at the company, tells PPS. “Our designs are fun and very colourful – a combination which is always good for attracting the interest of young children. Added to this we try to incorporate development aspects so parents appreciate the product as well.

“Our Crocodile Alphabet Puzzle has been our best selling product every year since we launched it in 2012 because it ticks all of the boxes. As well as the development aspect, I think our toys also benefit from the nostalgic view and also perhaps the obvious environmental benefits that wooden products offer.”

To read more from Orange Tree Toys and to find out what Bigjigs, The Puppet Company and Jumbo Games had to say, simply click on this link for the full article.

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