Toymaster and Good Play Guide reveal marketing collaboration

“Adding Dr Gummer’s expert voice around play ideas or parenting issues to our offering demonstrates a further commitment to our members.”

Toymaster has today (30 July) confirmed a marketing collaboration with Dr Gummer’s Good Play Guide.

The Good Play Guide will look to enhance Toymaster’s commitment to its members, adding seasonal and developmental milestone articles and blog posts, branded point of sale and advertising materials for its recommended lines, in-store activations and social media call outs.

“I’m a huge advocate of Toymaster and the community spirit they encourage at store level,” commented Dr Amanda Gummer, founder of The Good Play Guide. “Everyone remembers the joys of a trip to a toy shop as a child, so to collaborate with a team that supports retailers at grass roots level with information about products and latest play trends, delivers against all our shared values.”

Paul Reader, marketing director at Toymaster, added: “We work hard to ensure our members are armed with the most appropriate marketing support and information around latest topics and themes.

“Adding Dr Gummer’s expert voice around play ideas or parenting issues to our offering, demonstrates a further commitment to our members, helping them be more informed and increasing their knowledge around today’s savvy shoppers.”

Taking place between the 23-25 January 2024, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls, with 2024 also marking the 70th anniversary of the show....
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