This ad will be closed automatically in X seconds.

Toymaster and Good Play Guide reveal marketing collaboration

“Adding Dr Gummer’s expert voice around play ideas or parenting issues to our offering demonstrates a further commitment to our members.”

Toymaster has today (30 July) confirmed a marketing collaboration with Dr Gummer’s Good Play Guide.

The Good Play Guide will look to enhance Toymaster’s commitment to its members, adding seasonal and developmental milestone articles and blog posts, branded point of sale and advertising materials for its recommended lines, in-store activations and social media call outs.

“I’m a huge advocate of Toymaster and the community spirit they encourage at store level,” commented Dr Amanda Gummer, founder of The Good Play Guide. “Everyone remembers the joys of a trip to a toy shop as a child, so to collaborate with a team that supports retailers at grass roots level with information about products and latest play trends, delivers against all our shared values.”

Paul Reader, marketing director at Toymaster, added: “We work hard to ensure our members are armed with the most appropriate marketing support and information around latest topics and themes.

“Adding Dr Gummer’s expert voice around play ideas or parenting issues to our offering, demonstrates a further commitment to our members, helping them be more informed and increasing their knowledge around today’s savvy shoppers.”

IMC Toys Carolina (2)
The toy company has appointed Carolina Perez-Amaya as national account manager in its UK team....
TRU Geoffreys World Tour (1)
The retailer's new global campaign unites children across the US, EMEA, Asia, Australia and more....
Stokke (2)
The manufacturer of strollers and children's furniture has reported a record breaking financial year and says it's on track to double its size by 2025....
Mamas and Papas (2)
The nursery brand has announced plans to open 19 more concessions in Next stores, bringing the total to 33....
Smoby Gloworm Festival
The brand will create a dedicated Smoby Play Zone at the event as part of its family-focused marketing calendar....
Frugi Circular Textiles Foundation (1)
The leading sustainable childrenswear brand announces its partnership with Circular Textiles Foundation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.