“We are so grateful for the ongoing support from the toy industry” says charity’s chief ambassador.
The annual Toy Fair Trolley Dash at the end of last month’s show saw over 4,000 toys collected by volunteers for the charity partner, KidsOut.
More than 60 KidsOut staff and volunteers passed through the aisles of the show with shopping trolleys, kindly donated by Tesco, to gather as many toys as they could from exhibitors.
This year was the fourth time that KidsOut has been the charity partner for Toy Fair.
The toys collected will go to disadvantaged children via the KidsOut Toy Box service, which ensures that those children who are rehomed after spending time in a Women’s Aid refuge receive a brand new box of toys to call their own.
“We are so grateful for the ongoing support from the toy industry and the many exhibitors that donated product to the trolley dash this year,” said Julian Margolin, chief ambassador for KidsOut. “Many of the children we support have no toys to call their own, but thanks to The Toy Fair, KidsOut will be able to inject some fun and happiness into the lives of hundreds of extra children that would normally go without.”
Majen Immink, director of fairs and special events at the BTHA, added: “The excitement surrounding the Trolley Dash is always a great way to end the show each year. Children are at the heart of the toy industry, so it’s lovely to be able to donate such a large number of toys to disadvantaged children and help bring a bit of light into their lives.
“A big thank you to all of our exhibitors who kindly donated to this great cause year after year and to KidsOut who once again performed a great job in orchestrating the event.”