New pavilion will welcome more global brands and toys to NYC’s expanded Javits Center.
The Toy Association has sealed a new partnership with Spielwarenmesse eG to bring its World of Toys Pavilion to Toy Fair New York 2022.
This will mark the first time that Toy Fair New York will be hosting a World of Toys Pavilion, with the opportunity made possible by the newly expanded Jacob K Javits Convention Center.
The show is due to take place on 19-22 February, 2022.
Spielwarenmesse eG’s World of Toys programme offers a hassle-free platform for exhibiting at international industry events, providing companies with access to global markets and retailers.
Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organising their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organisational and marketing services, plus on-site support. The pavilion (2,153 square feet) will be housed in a central location on Level 3 of the Javits Center.
“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” said Steve Pasierb, president and ceo of The Toy Association. “This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements.
“We are thrilled to offer buyers, media, and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”
Commenting on the growing World of Toys family, Ernst Kick, ceo of Spielwarenmesse eG, stated: “We’ve been following developments in the US for several years and have also conducted a survey among all our regular customers which generated a very encouraging response. Now that the contract has been signed, we’re finally in a position to support exhibitors wanting to access the US market.”
Manufacturers interested in taking part can book a space in the World of Toys Pavilion at Toy Fair New York until the end of October. For details, contact Martin von Vopelius at Spielwarenmesse eG.