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Toy Fair New York 2020 celebrating success

Sold out marketplace welcomed exhibiting companies from 30 countries with over 100,000 toys and games on show.

Toy Fair New York is celebrating another successful show, having welcomed visitors from 100 countries to last month’s event.

The 177th annual Toy Fair New York – which took place at the Jacob K Javits Convention Center from February 22-25 – boasted the equivalent of almost eight football fields filled with more than 100,000 toys and games.

Exhibiting companies from 30 countries unveiled new lines to the US’ top 25 toy retailers, as well as international outlets and speciality stores including The Entertainer, Smyths Toys, Target, Disney Store, Walmart, Best Buy, eBay, Hudson’s Bay, Staples, Walgreens and Urban Outfitters among others.

Toy Fair New York continues to grow in international retailer influence with the following countries returning after being absent last year: Bolivia, Finland, Ghana, Guyana, Haiti, Hungary, New Zealand, Thailand, Turkey and Ukraine.

“Over the past 117 years Toy Fair New York has evolved from business meetings in New York City’s iconic Toy Building to a crucial global hub for play professionals seeking the hottest new trends, new business opportunities, access to New York’s finance and media communities, and unrivaled educational programming,” stated Steve Pasierb, president and ceo of The Toy Association, the trade group which produces the show.

“This year’s marketplace unveiled fresh product lines, innovative twists on classics, exciting new tech and interactive playthings, and licensed toys driven by digital and traditional media IP – all competing to top kids’ wish lists and vital to driving the $27 billion US toy market and US toymakers’ integral role in the $90 billion global toy industry.”

Next year’s Toy Fair New York will run from Saturday February 13 to Tuesday February 16, 2021.

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