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Toy Fair Greenhouse Area sold out for 2020

Show’s commitment to supporting new toy companies goes from strength to strength.

Toy Fair’s commitment to supporting new toy companies in the Greenhouse Area goes from strength to strength for 2020, having already sold out the space for next year’s show.

The Greenhouse Area is dedicated to smaller, start-up companies looking to cement their place in the toy industry.

It has proved to be a launchpad for previous exhibitors such as Eduk8 Worldwide, Insect Lore and Bigjigs, which have seen such success they are now established on the main floor of the show.

The community feel of the Greenhouse – which welcomes both first-time and returning exhibitors – is favoured by many who choose to return to the area year upon year.

Since the expansion of the area in 2018 – which saw an increase of 80sqm to the Greenhouse – exhibitor demands have flourished with 47% new exhibitors and 53% returning exhibitors. Exhibitors in the Greenhouse Area for 2020 include WOW Toys, Green Bean Collection, Risk & Rewards Board Games, Jumini, Rainbow Eco Products and Paper Engine.

Elsewhere on the show floor, Toy Fair has a small number of stands remaining which are selling fast.

The show will return to London’s Olympia from January 21-23, 2020.

For exhibiting and sponsorship enquiries, please contact the Toy Fair team on 020 7701 7127 or email

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