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Toy Fair 2023 opens up visitor registration

The BTHA has this morning (28 September) confirmed that Toy Fair 2023 is now open for visitor registration.

Taking place between the 24-26 January, at Olympia London, Toy Fair is back for its 69th year and will play host to more than 250 exhibiting companies. The event will be the first opportunity of the year in the UK for visitors to get hands-on with thousands of new product launches across a range of categories including construction, plush, licensed toys, tech toys, board games and puzzles among others.

Attendees from any of the past three Toy Fairs will today receive a Smart Link to their existing profile to make reapplying easier.

Press Day will be on Tuesday 24 January and the dedicated Influencer Day will return for 2023 on Thursday 26 January. Toy Fair TV and the Demo Zone will also be back for Toy Fair 2023 so visitors can see some of the new products in action on the many screens around the show or live from the Demo Zone, as well as on the exhibitors’ stands themselves.

The sold out show is gearing up to be one of the busiest yet, with renowned names occupying the Grand and National halls, and visitors should also make sure they pay a visit to the Greenhouse Area which is full of innovative start ups.

Exhibiting companies include the likes of Golden Bear, Character Options, Hasbro, Gibsons, Posh Paws, LEGO, Smiffys, Just Play, tonies and Playmonster among many others.

The full floorplan and exhibitor list can be found on the Toy Fair website.

“It’s great having so many of our suppliers under one roof, meaning that we can optimise our time and have multiple meetings in a day,” commented Hayley White, toy buyer at B&M. “We love the buzz of the hall and look forward to hearing everyone’s whispers of what will be the next big thing.”

Majen Immink, director of fairs and special events at the BTHA, continued: “We can’t wait to welcome visitors to Toy Fair 2023. We’re proud to be the UK’s largest dedicated toy, game and hobby show and understand how important it is for our exhibiting companies and visitors to have face to face meetings with contacts across the industry, to help nurture, build and forge those relationships for the year ahead.

“With thousands of new and exciting products across all categories being showcased, buyers, retailers and the media are in for an inspiring and memorable show.”

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