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Toy Fair 2021 will not take place, BTHA confirms

Decision taken due to government restrictions now in place on large scale indoor events in light of the COVID-19 pandemic.

The BTHA has today confirmed that Toy Fair 2021 will be unable to take place.

The show had been due to take place in January, but due to the ongoing restrictions on large scale events due to the pandemic, Toy Fair will now return from January 25-27, 2022.

The full statement said: “We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place.

“This conclusion is due to government restrictions now in place on large scale indoor events in light of the COVID-19 pandemic. The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to all exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 January.”

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