Toy Fair 2020 is now sold out

Next January’s show sells out all exhibition space; set to host more than 260 companies.

The British Toy and Hobby Association has confirmed that Toy Fair 2020 has official sold out of exhibition space.

The show – which takes place from January 21-23 at London’s Olympia – will host more than 260 exhibiting companies(with 40 exhibiting for the first time), launching thousands of new toy lines across 22,000m² of floor space.

The line-up of exhibitors includes many preschool favourites such as LEGO, Hasbro, Character Options, Orchard Toys, Vivid and Halilit to name just a few.

“We’re delighted to announce that Toy Fair has once again sold out with months to go before we open our doors,” said Majen Immink, director of fairs and special events. “This wouldn’t be possible without the continued support of the UK toy industry, who I’m sure will make next year’s Toy Fair one to remember.”

As previously reported, Toy Fair 2020 will be hosting an Influencer Day for the first time to support the growing number of content creators – from YouTube stars to bloggers – who attend the show. Taking place on Wednesday January 22, the Influencer Day will include exhibitor tours and new scheduled events for attendees.

Registration is now open for Toy Fair 2020 at

GfK's client insight manager Marco Salerno takes a look at the current state of the stroller market....
Spin Master and Character Options both make Top 12 with PAW Patrol and Peppa Pig products....
Leolandia will host world's first PJ Masks theme park attraction....
AW20 edition of children's apparel and accessory show is taking place from 9 – 10 February 2020....
A solid performance from Dorel Juvenile sees adjusted operating profit up by 0.5% in the period ending 30 September 2019....
Toy and gift distributor will be bringing portfolio to London's Olympia in January....
Get the latest news sent to your inbox
Subscribe to our daily newsletter