Industry showcase sells out its floor space three months in advance.
Exhibition space at Toy Fair 2019 has now sold out – three months ahead of the show opening its doors.
The event – which is organised by the British Toy and Hobby Association and takes place at London’s Olympia from January 22-24, 2019 – is on track to repeat the success enjoyed this year, with more than 250 exhibitors on board.
38 exhibiting companies will be attending Toy Fair for the first time, while 11 will return after some time away from the show including LEGO.
In addition, the BTHA has also confirmed a new Content Creation Zone, which will be made available to vloggers and influencers at the show.
The dedicated media area will give content creators the chance to get hands-on with some of the sought-after toys from Toy Fair, as well as provide the tools to blog live from the show floor.
“I’m thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry,” said Majen Immink, director of fairs and special events at the BTHA. “I’d like to thank the UK toy industry for their continued support and I’m looking forward to seeing all the new launches in January.”