tonies teams up with Disney for ad campaign

Together, the two companies have created a joint commercial as an extension of Disney’s global ‘From our Family to Yours’ campaign.

The new ad showcases the magic and joy when playing with favourite Disney characters as Tonies.

Shelly Sundag, head of global brand at tonies, commented: “This is a special moment for us and a milestone in our brand history. We are so proud being one of a select group of brands working closely together with Disney to tell this story which is also our first-ever global campaign commercial for all our markets. A Toniebox along with Disney Tonies are a perfect gift for your little one this festive season.”

The stand-alone animated short, dedicated to tonies for the ‘From our Family to Yours’ campaign is called Ella’s Sister Performance, and focuses on the Toniebox and favourite Disney figurines from movies Frozen, Moana and The Lion King.

Tony Youngman, licensing director EMEA at Disney, said: “We have a long-standing relationship with tonies which enables millions of children worldwide to experience and play with their favourite Disney characters in new ways. The dedicated commercial shows this magic and joy.”

The tonies short will air across all tonies markets and run until early January. It will be promoted via Disney owned channels as well as on tonies digital channels.

In addition, a special POS placement on Germany’s major retailer Media Markt’s in-store screens, as well as TV broadcasting in the US have been agreed.

You can watch the short on YouTube here.

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