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Tonies adds Pippi Longstocking to portfolio

The new Pippi Longstocking Tonie character figurine will launch in the UK this autumn, voiced by comedian and writer, Sandi Toksvig.

The latest Tonie to join the extensive offering –¬†Pippi Longstocking’s Adventures – will be released on 11 November, 2021 and will take children on a world of new adventures through engaging audio content. The Tonie features the 11 stories of the first volume of adventures and is suitable for children aged four and over.

Running for around 174 minutes, the content is based on the iconic fictional redhead created by Swedish author, Astrid Lindgren. The internationally bestselling stories are among the most translated stories in the world, with over 70 million copies being sold in 70 languages to date.

Pinky Laing, UK partnerships at Tonies commended: “We are delighted to have released our new ‘Pippi Longstocking’s Adventures’ Tonie. Working with the Astrid Lindgren Company, and descendants of Lindgren, we have brought to life the wonderfully wild and exciting adventures of Pippi Longstocking for audio.

“At Tonies, we are committed to helping the next generation to ignite their imagination and fall in love with narrative. We hope that they will be inspired by beloved Pippi Longstocking’s strength and resilience and can’t wait for the wonderful tales to be enjoyed in homes on our Tonieboxes.”

Cilla Nergardh, ceo at the Astrid Lindgren Company, added: “At the Astrid Lindgren Company, we are huge fans of the work Tonies do in bringing stories to life for children. We are thrilled to see the Pippi Longstocking Toniebox go out into the world, with its beautifully detailed figurine paired with excellent narration by self-confessed Pippi fan, Sandi Toksvig, and the popular Pippi theme tune, ‘Here comes Pippi Longstocking’.

“Astrid Lindgren cared deeply about the right of children to be children, and the idea of free play and exploration runs like a thread through all her books. As guardians of the Astrid Lindgren brand, we’re always looking for new ways to keep her stories alive for a new generation of reader, and we hope this partnership will lead more people to discover and enjoy Astrid’s extraordinary world of stories.”


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