Children’s audio system strikes deal with Acamar Films to create Bing products and content for its platform.
Award-winning children’s animation, Bing, will be joining the tonies portfolio in 2022. When paired with a Toniebox, the new Bing figurine will deliver new entertainment and stories for young children via the innovative storytelling device.
The new deal bolsters tonies’ existing licensed portfoilio, which also includes Peppa Pig, Disney, The Gruffalo, Miffy, Spot, The Snowman and more.
Liz Peters, portfolio manager, tonies UK, commented: “We are so excited to partner with Acamar Films and we love that Bing finds the big stories in the little moments, helping pre-schoolers navigate the everyday challenges they experience.
“Bing is a firm favourite for little ones across the UK and we are sure that Bingsters and Tonie-fans alike are going to love this addition to our stellar roster.”
Natalie Harvey, executive director of sales, Acamar Films, added: “Collaborating with tonies is a fantastic opportunity for more pre-schoolers to engage with Bing stories in an innovative way.
“The importance the Toniebox places on storytelling, language development and imaginative play is in perfect alignment with Bing and we are delighted to be a part of their ongoing success story, delivering audio experiences children will love.”