This ad will be closed automatically in X seconds.

Tonies adds Bing to portfolio

Children’s audio system strikes deal with Acamar Films to create Bing products and content for its platform.

Award-winning children’s animation, Bing, will be joining the tonies portfolio in 2022. When paired with a Toniebox, the new Bing figurine will deliver new entertainment and stories for young children via the innovative storytelling device.

The new deal bolsters tonies’ existing licensed portfoilio, which also includes Peppa Pig, Disney, The Gruffalo, Miffy, Spot, The Snowman and more.

Liz Peters, portfolio manager, tonies UK, commented: “We are so excited to partner with Acamar Films and we love that Bing finds the big stories in the little moments, helping pre-schoolers navigate the everyday challenges they experience.

“Bing is a firm favourite for little ones across the UK and we are sure that Bingsters and Tonie-fans alike are going to love this addition to our stellar roster.”

Natalie Harvey, executive director of sales, Acamar Films, added: “Collaborating with tonies is a fantastic opportunity for more pre-schoolers to engage with Bing stories in an innovative way.

“The importance the Toniebox places on storytelling, language development and imaginative play is in perfect alignment with Bing and we are delighted to be a part of their ongoing success story, delivering audio experiences children will love.”


The new issue includes a look at how companies in the nursery, toy, publishing and apparel sectors are making their businesses more sustainable....
New pavilion will welcome more global brands and toys to NYC's expanded Javits Center....
Loved by Parents awards
The winners of the 11th annual parenting awards programme have been unveiled....
Featuring a built-in track, the company's new plates come in Thomas, James and Percy themes....
Progressive Preschool featured image (12)
The redesign of the popular Swing Maxi pump offers a new sleek, quiet and compact design, with USB charging....
Lil Cubs Peanuts (1)
The new collaboration will see the kidswear supplier offering a range featuring Snoopy and Woodstock....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.