The largest ever television campaign to support TOMY’s preschool and toddler ranges will be launching this spring, focusing on the Aquadoodle, Molang and Toomies collections.
The new strategic communications campaigns are being rolled out to target consumers through both television and digital advertising for three weeks over the Easter period to reach both preschool parents and gift-givers.
TOMY Toomies will be supported with 150 television spots for its sell-out Foam Cone Factory and Spinning UFO. The brand will also be supported with an online media-rich advertising campaign which is estimated to deliver 1.2 million digital impressions, as well as a digital takeover on leading parenting website Made for Mums.
The Aquadoodle range has also seen huge investment with a targeted three-week television campaign which highlights the Super Colour Deluxe and Peppa Pig. Aquadoodle adverts will also air on video-on-demand channels, reaching over 350,000 viewers.
The Molang campign hinges around a targeted influencer gifting which will see leading YouTuber stars being given exclusive Molang Easter hampers featuring hero SKUs and new releases.
