Developmental toy brand Tiny Love has launched its first ever television campaign promoting its unique black and white collection.
The Magical Tales advert premiered on Tuesday 16 July on Sky television, focusing on the range’s hero product – the Black & White Gymini. It was created to target expectant parents and those with babies aged 0-3 months across the UK.
The campaign will run for two months, supported by an integrated marketing campaign, including strategic media, digital, print and social media, designed to celebrate the entire Magical Tales collection.
Created in contrasting black and white with flashes of pastel colours, the Magical Tales collection is ‘designed to develop your baby from day one’ and boosts visual stimulation and inspires babies to explore, learn and grow.
“This is a breakthrough for Tiny Love and a huge milestone for the UK brand,” said marketing manager of Tiny Love UK and Ireland, Debbie Wakefield. “We’ve worked hard to create an engaging and impactful television ad that will resonate with our audience and we’re excited to be launching a targeted marketing campaign for Magical Tales.”
The television advert can be seen here: